Following the recent incident involving BTS member Suga, who was discovered intoxicated driving an electric scooter, BigHit Music, the agency representing BTS, has apologised. The apology results from criticism on their first incident management and correspondence.

Event and First Statement

The incident happened when Min Yoongi, also known as Suga, stopped by police while riding an electric scooter intoxicated. BigHit Music first called the vehicle a “electric kickboard,” which caused questions and criticism as it was unclear.

BigHit Music issued a statement with errors in haste to handle the matter. Later on they emphasised that Suga was riding an electric scooter with a seat, not an electric kickboard. This misinterpretation caused public and fan extra scrutiny.

The Apologies

The thorough apology from BigHit Music was uploaded on Weverse, a well-known social media network used by BTS and supporters. The quotation said:

hello. This is Bighit Music. Regarding BTS member Suga, we are also making another comment. First of all, once more we sincerely regret having let many people down with this nasty event. We express apologies for hurrying to make a statement without thoroughly considering several possibilities, therefore generating uncertainty.”

The agency further clarified the matter of the description of the vehicle: “We labelled the vehicle used by the artist as a ‘electric kickboard,’ as we found that it was a kickboard with a seat attached. As we investigated more, we discovered that the classification of the vehicle may vary depending on its capabilities and features as well as that the extent of blame for the accident might also vary.”

Examining the Effects

BigHit Music underlined they had no intention of downplaying the situation. They guaranteed that, depending on the judgement of the investigation authorities on the classification of the car, they would bear whole liability. They also admitted their own internal confusion on the state of the incident and the actions still to be taken in the inquiry.

“He was released home right away on August 6 following the breathalyser test he underwent at the scene of the incidence. We incorrectly believed the case in issue had been closed since neither our agency nor the artist understood there were additional actions to be done in the investigation. Given the seriousness of the matter, we regret for spreading false information resulting from internal communication mistakes,” the statement went on.

The Apology of Suga

Suga also personally apologised on Weverse, expressing sadness for his conduct and the letdown of supporters. He admitted the seriousness of the event and promised to completely assist the continuous inquiry.

Police Explanation

Suga was charged for riding an electric scooter intoxicated, according the Seoul Yongsan Police Station. Contrary to first assumption—that the case had been closed—the police stated that the investigations are still in progress.

Finally,

The apologies and explanations from BigHit Music seek to clear the uncertainty and criticism resulting from their first remark. Especially for high-profile people and their representatives, the episode emphasises the need of honest communication and responsibility.

Both BigHit Music and Suga have promised to completely assist the authorities and answer for their acts as enquiries keep on. This event reminds us of the obligations accompanying celebrity and the need of openness in public relations management.

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